AI Insights · Timothy · January 2022
Top 5 Reference Apps in South Africa Q4 2021
Explore the performance of the top 5 reference apps on a unified platform in South Africa during Q4 2021, based on Sensor Tower data.
In the fourth quarter of 2021, the top 5 reference apps in South Africa showed diverse trends in downloads, revenue, and active users. Here's a detailed look at their performance:
Sasol eBirds Southern Africa from mydigitalearth.com experienced a fluctuation in weekly revenue, starting at around $1.6K and peaking at $2.8K in the last week of December. Weekly downloads varied, beginning at 167 and ending the quarter at 164, with a notable increase to 189 in the week of December 20.
Tecarta, Inc.'s Life Bible App saw a consistent increase in weekly revenue, starting at $723 and reaching $1.4K by the end of December. Downloads were relatively low but peaked at 150 in the last week of December. Active users showed a gradual decline from 481 to 402 over the quarter.
The Bible - Verse & Prayer by Position Mobile Ltd SEZC had stable weekly revenue, fluctuating around $300-$450, with a peak of $453 in mid-November. Downloads saw a downward trend, starting at 383 and dipping to 111 before rising to 208 in the final week. Active users remained steady, hovering around 1.3K throughout the quarter.
MyHeritage: Family Tree & DNA from MyHeritage.com had a notable peak in weekly revenue at $701 at the start of the quarter and another surge to $655 in early December. Downloads were highest at 792 in mid-December, while active users peaked at 1.8K in the same period before dropping to 1.2K by the end of the quarter.
Gospel Technologies LLC's Bible App - Read & Study Daily saw a peak in weekly revenue at $590 in the last week of December. Downloads fluctuated, peaking at 258 in the final week. Active users showed a slight decline, starting at 1K and ending at 979.
These insights highlight the varying performance trends of top reference apps in South Africa during Q4 2021. For more detailed insights, visit Sensor Tower.